Design Services

Whether you're building a brand from the ground up, rolling out an established identity or looking for ongoing creative support, I work with businesses to create thoughtful design that feels consistent across every touchpoint. From independent businesses to established hospitality brands and creative agencies, every project is approached with clarity, collaboration and meticulous attention to detail.

Brand Identity

Creating visual identities that are distinctive, considered and built to last.

Whether you're launching a new business or evolving an existing one, I translate strategic thinking into thoughtful visual systems that communicate with clarity and confidence.

Typical Deliverables

  • Client Questionnaire

  • Strategy & Competitor Research

  • Complete Logo Suite

  • Colour Palette

  • Typography Selections

  • Comprehensive Brand Guidelines

  • Stationery Collateral

  • Social Assets & Launch Graphics

  • Final Files (jpeg, png, pdf, eps)

Creative Rollout

A brand shouldn't stop at the logo. I design the printed and digital touchpoints that shape how people experience your business, ensuring every interaction feels cohesive, purposeful and true to your brand.

Whether it's a restaurant menu, editorial brochure, presentation deck or campaign collateral, every piece is created with the same attention to detail as the identity itself.

Typical Deliverables

  • Editorial Design

  • Menu Architecture

  • Presentation Design

  • Print Collateral

  • Packaging & Signage

  • Marketing Campaigns

  • Digital & Social Assets

  • Website Content

Freelance Design Support

Flexible creative support for businesses, marketing teams and creative agencies. Whether you need an experienced designer for a single project or someone to become an extension of your team, I provide ongoing support across print and digital, adapting seamlessly to established brand guidelines and internal workflows.

My experience working in-house means I'm comfortable collaborating with multiple stakeholders, managing competing priorities and delivering thoughtful creative in fast-paced environments.

Typical Support

  • Campaign Design

  • Brand Implementation

  • Editorial & Presentation Design

  • Print Production

  • Website & Content Updates

  • Marketing Collateral

  • Digital Assets

  • Overflow Creative Support

The Process

Discover

Every project begins with understanding your business, your audience and what success looks like. Through conversations, research and strategic thinking, we'll establish a clear creative direction before any design begins.

Create

Using these insights, I'll develop thoughtful concepts that explore typography, colour, layout and visual language. Together, we'll refine the strongest direction until it feels authentic, considered and aligned with your vision.

Deliver

Once approved, every asset is carefully refined and prepared for print, digital or both. You'll receive a complete, organised file package ready for launch, with ongoing creative support available whenever your business needs it.

  • Not at all. While I love creating brand identities from the ground up, I also work with established businesses looking to refresh their visual identity or require ongoing creative support. Whether it's rolling out an existing brand across new touchpoints or designing day-to-day marketing collateral, I'm happy to become an extension of your team.

  • Yes. Alongside branding projects, I work with businesses, marketing teams and creative agencies on a freelance basis, providing flexible support across print and digital. This can be on a retainer or project-by-project basis, depending on what works best for your business.

  • Absolutely. A large part of my experience comes from working in-house, where maintaining consistency across established brands was key. I'm comfortable working within existing guidelines while creating fresh, thoughtful design that feels true to your brand.

  • I work across a range of industries, with particular experience in hospitality, interiors, lifestyle and luxury brands. Whether you're an independent business or an established company, I'm always interested in working with people who value thoughtful, well-crafted design.

  • Yes. I design and build bespoke Squarespace websites and can also provide ongoing content updates for existing websites. If your project requires a more complex build, I'm happy to collaborate with trusted developers to bring the design to life.

  • Every project is different, but most brand identity projects take between four and eight weeks depending on the scope. If you're working to a specific deadline, let me know when you enquire and I'll always do my best to accommodate it.

  • Simply complete the enquiry form with as much detail as possible and I'll be in touch within two working days. From there, we'll arrange a discovery call to discuss your project before putting together a proposal tailored to your requirements.

Frequently Asked Questions