Powells Jewellery
Luxury Retail

Powells Jewellery is an established independent jeweller with a long-standing reputation for craftsmanship, quality and personal service. I was invited to lead a complete rebrand, developing a new visual identity that respected the business's heritage while repositioning it for a more contemporary luxury audience.

Beginning with strategic research and positioning, I led the development of a complete rebrand that reimagined Powells for the next generation of luxury customers. Implemented across multiple touchpoints, the new identity celebrates the jeweller's heritage while providing a more refined and cohesive foundation for its future.

Brand Strategy / Brand Identity / Brand Guidelines / Packaging / Print Collateral / Website Concept