Luciano by Gino D’Acampo
Hospitality

Named after Gino D'Acampo's eldest son, Luciano was created as the chef's most elevated restaurant concept, bringing together authentic Italian dining with a relaxed sense of luxury. Located within London's five-star ME Hotel, the restaurant was designed to celebrate exceptional ingredients, warm hospitality and the experience of sharing great food.

From the initial identity through to rollout, I developed a cohesive visual language across menus, signage, editorial layouts, website updates and marketing communications. Designed to feel refined yet approachable, the brand allows the food, interiors and guest experience to remain at the heart of every touchpoint.

Brand Identity / Brand Guidelines / Editorial Design / Menu Architecture / Print Collateral / Signage / Website & App Content Management / Digital Assets